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Opening Fairy Doors

Cra-Z-Art® Announces Licensing Deal For Nickelodeon Slime
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and stationery products, announced today a strategic licensing agreement with Nickelodeon to market and distribute Slime kits in the U.S. The Slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network's iconic and beloved green goo. Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark.

Do-it-yourself slime has become a recent craze with kids and has spread virally via social media. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market. Cra-Z-Art already produces components of Slime, including white and clear glue, in the US.

"Cra-Z-Art is very excited to be partnering with Nickelodeon to produce a branded Slime product for the consumer marketplace. We quickly saw the make-your-own slime craze gain momentum and who better to partner with than the iconic home of Slime, Nickelodeon. Of course, Nickelodeon Slime is also a perfect complement to our current popular arts and crafts segment. Like all of our great products, our Slime kits will allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning," said Cra-Z-Art Chairman, Lawrence Rosen.

Nickelodeon Slime will be proudly manufactured in the USA and is expected to be available at major retailers in March, prior to the Easter holiday.


Cra-Z-Art wins coveted Wal-Mart Supplier of the Year award (stationery)
The honor was announced at the retailer’s Supplier Growth Summit in February. The award recognizes Cra-Z-Art’s strong sales, commitment to growth and innovative, expansive product line at Wal-Mart.


Five Cra-Z-Art® Products Earn Toy Insider Holiday Toy Awards
Five of our key new items, Sqand, Opening Fairy Doors, Real Spa Salon, Sew Crazy and Trolls Messenger Bag, were recently selected as a “Toy Insider Top Holiday Toy” for 2016. Toy Insider is one of the most influential toy reviewers in the industry. These five items are also featured in the editorial of the “Toy Insider Gift Guide” which is an insert in the November issue of Family Circle magazine. In addition, Sqand also received a “best activity toy” award from top industry reviewer and influencer, TTPM.

Clearly, we’re excited that these three items were chosen as winners! They represent what we’re best known for - creative and trendy toy products that inspire kids’ imaginations!


Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has announced today the strategic acquisition of Lafayette Puzzle Factory, based in Lafayette, Indiana. The deal will give Cra-Z-Art exposure in a rapidly growing toy segment. Puzzles were one of the fastest growing categories last year, increasing by 10.8% per NPD.

Lafayette is a leading manufacturer of puzzles in the United States with offices in Indiana and Hong Kong. They specialize in the artful design and marketing of various size puzzles, from 2,000 piece to 6 piece. The company was established in 2008 and has seen double digit sales increases over the last few years.

"Cra-Z-Art is very excited to be acquiring Lafayette Puzzle Factory. They make a truly quality product and it’s a perfect fit for our company, along side our arts and crafts, activities and adult coloring lines. It brings us back to our heritage when we successfully competed in this segment. Puzzles are also an increasingly vibrant and growing area and we hope to continue to build on that”, said Cra-Z-Art Chairman, Lawrence Rosen.

“We are delighted to be joining the Cra-Z-Art family and look forward to seeing our extensive line of great puzzle products grow with the help of their design and marketing expertise, said J.P. Clauson, President of Lafayette Puzzle Factory.

Lafayette puzzles are sold globally in retailers such as Target, Wal-Mart and Hobby Lobby.

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has launched Sqand in the U.S. and global markets. The item is out just in time for summer fun and has already seen strong sales.

Sqand allows kids to create, sculpt and display underwater scenes in a toy aquarium with specially formulated sand. Out of water, kids watch in amazement as the sand becomes magically dry. There are two different playsets as well as a refill kit, each sold separately.

"Cra-Z-Art is very excited to be launching Sqand. It’s a wonderful item with a magical underwater setting. Like all of our great products, Sqand allows kids to be creative and have a lot of fun in a world of imaginative play”, said Cra-Z-Art Chairman, Lawrence Rosen.

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has announced it has purchased the rights to sell "Opening Fairy Doors" in the U.S. and global markets. The deal was done with Mum and Me Miniatures, based in Australia. The trending item has done extremely well in Europe and is expected to be a big seller in the U.S. and other regions as well.

Opening Fairy Doors allow children to create a beautiful fairlyland setting in their own bedroom and enjoy an exciting world of imaginative play. The realistic looking Doors are miniature in size and easily attach to a wall, allowing them to open and close. They come in a variety of different colors and include accessories such as a window, mailbox and fence.

"Cra-Z-Art is very excited to be producing and marketing Opening Fairy Doors. It’s a fantastic, whimsical item that has done very well in Europe, and we’re very confident it will have the same success in the U.S. Keeping in line with our area of expertise, we are developing a creative and trendy toy product that inspire kids’ imaginations,” said Cra-Z-Art Chairman, Lawrence Rosen.

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has signed a wide ranging deal to make kids merchandise based on the popular YO-KAI WATCH™ media series. The licensed product, for the U.S. and Canadian territories, will include stationery, art activities and puzzles. YO-KAI WATCH merchandise has done phenomenally well in Japan since it debuted in 2014, topping the region’s retail charts with over two billion dollars in sales within 18 months.

The compelling story of the Yo-kai (mysterious beings in Japanese folklore) centers around a young boy who gets a special watch. The watch empowers him to discover and summon the mischievous Yo-kai, helping solve problems in daily life.

"Cra-Z-Art is very excited to participate in the innovative YO-KAI WATCH franchise. The property has become extremely successful in Japan, and we are looking forward to seeing the same popularity in the U.S and Canadian markets. This is a tremendous opportunity for us to develop what we’re known for -- creative and trendy activity, toy, art and stationery products that inspire kids’ imaginations,” said Cra-Z-Art Chairman, Lawrence Rosen. Added Travis Rutherford, president of Licensing and Retail for Evolution, licensing agency for Yo-Kai Watch, “We are thrilled to partner with Cra-Z-Art on Yo-kai Watch. Their imaginative products compliment the show perfectly.”

Product will be available in Spring of 2016.

The YO-KAI WATCH television series, a number one hit among kids in Japan, premiered on Disney XD in the U.S. and TELETOON in Canada in October. The YO-KAI WATCH game for Nintendo 3DS launched in the U.S. and Canada earlier this month.

In Japan, YO-KAI WATCH has created a craze among kids, and a cultural phenomenon on a national scale. Since its debut 22 months ago, it has set multiple records in sales:


The Tasty Origins of the Snoopy Sno-Cone Machine
It was named one of the 100 best toys in history by no less an amusement authority than TIME magazine. It’s been in near-perpetual production for nearly 40 years, an eternity in the kids’ product market. It taught children about the value and reward of hard work...

Read the full article at Mental Floss


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