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Donations will go to children in New York who have been separated from their parents.
Cra-Z-Art, a prime manufacturer and leader in trendy toy, activity, art and school supply products, has teamed up with the Carlos Beltran foundation to aid children in New York who have been separated from their parents due to the former U.S. Immigration policy, which has since been amended.

Cra-Z-Art will donate approximately $10,000 worth of their premium markers, colored pencils, crayons and coloring books, as well as their popular Nickelodeon branded slime kits. The items will go to 350 children in the New York City area.

The Carlos Beltran Foundation, started by the former Major League baseball star who played for the Yankees and the Mets, is a non-profit organization that assists community organizations that support his mission of providing a dynamic learning experience for kids and empowering youth to achieve their dreams through sports and education.

"Cra-Z-Art is very proud to have partnered with the Carlos Beltran Foundation to help these kids in need. It's a great organization, and we're extremely happy to be in a position to help out. Hopefully, our donation of toys and art supplies will help spread good cheer among these kids who are in a very unfortunate situation," said Cra-Z-Art Chairman, Lawrence Rosen.

The donations are scheduled to be delivered this week.

 

Exciting News!
We’re extremely proud that our very own Cra-Z-Art Nickelodeon Slime Kits won the prestigious LIMA award, in the toy category, at the 2018 International Licensing Industry Merchandisers’ Association annual awards ceremony held in Las Vegas! The winners exemplify the very best licensed products in the global industry as well as being leaders in their respective categories across the licensing landscape.

Cra-Z-Art Nickelodeon Slime Studio was also named one of the hottest toys for Spring 2018 by TTPM, one of the leading toy industry experts. Check out our Nickelodeon slime kit products on our website and at major retailers including Wal-Mart and Target.

 

Company announces plans to manufacture world's largest puzzle for sale
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and school supply products, announced today plans to develop the World’s Largest Puzzle to be available for sale, commercially. The company will develop the puzzle with one of their brand licensing partners, Eastman Kodak Company. The puzzle will be approximately five feet by thirty feet and will include fifty thousand pieces, featuring wonderful photographs from around the world.

"Cra-Z-Art is thrilled to be partnering with Kodak to produce The World’s Largest Puzzle. It will have the same rich, sharp imagery that is representative of the iconic brand but in a fun, challenging, supersize format. Consumers will be excited, knowing that they have a one of a kind, record breaking puzzle to put together or just keep as a collector’s item ,” said Cra-Z-Art Chairman, Lawrence Rosen.

Last year, Cra-Z-Art began a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles feature beautiful photo imagery and are currently available in various size piece counts from 100 to 2000. In 2016, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States. The company saw double digit sales increases in puzzle sales over the last few years. The deal also provided Cra-Z-Art exposure in a continually growing toy segment. The puzzles and games category increased by 3 percent last year per the NPD market research group.

Cra-Z-Art’s Kodak puzzles are proudly manufactured in the USA and “The World’s Largest Puzzle” is expected to be available at major retailers later this year. The company plans to have the Guinness World Records officially designate the puzzle as a record breaker.

Exciting News!
Cra-Z-Art’s popular SoundMoovz and Nickelodeon Slime products were chosen as finalists for the coveted Toy of the Year (TOTY) award. The TOTY awards recognize the top toys of the holiday season. Though there are many toy award programs, the TOTY finalists have been nominated from within the industry and have been selected by industry influencers, academia, media and more. The TOTY Awards are frequently referred to as the “Oscars” of the industry. Finalists were chosen from over 600 submissions.

SoundMoovz is included in the “Tech Toy” category while Nickelodeon Slime is a finalist in the “Creative” category – consumers could vote for these great items by going to www.toyawards.org.

The winning toys will be announced in February 2018.

 

Company announces agreement to produce puzzles with iconic, sharp imagery of photo brand
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and school supply products, announced today a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature beautiful photo imagery and be available in various size piece counts from 100 to 2000.

"Cra-Z-Art is very excited to be partnering with Kodak to produce high quality puzzles with rich, sharp imagery, representative of the iconic brand. Kodak is a name that resonates with the core purchaser of puzzles and with our acquisition of Lafayette Puzzle Factory last year, we are well equipped to make this line a huge success,” said Cra-Z-Art Chairman, Lawrence Rosen.

Last year, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States with offices in Indiana and Hong Kong. Established in 2008, they saw double-digit sales increases over the last few years. The deal provided Cra-Z-Art exposure in a rapidly growing toy segment. In fact, puzzles and games were one of the fastest growing categories last year, increasing by 18 percent per the NPD market research group.

“This partnership with Cra-Z-Art exemplifies Kodak’s strategy to develop products that bring out the creative person in everybody,” said Joel Satin, Director of Brand Licensing, Kodak. “It’s also a wonderful celebration of our rich history in imaging.”

Cra-Z-Art’s Kodak puzzles will be proudly manufactured in the USA and are expected to be available at major retailers this fall.

Cra-Z-Art® Announces Licensing Deal For Nickelodeon Slime
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and stationery products, announced today a strategic licensing agreement with Nickelodeon to market and distribute Slime kits in the U.S. The Slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network's iconic and beloved green goo. Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark.

Do-it-yourself slime has become a recent craze with kids and has spread virally via social media. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market. Cra-Z-Art already produces components of Slime, including white and clear glue, in the US.

"Cra-Z-Art is very excited to be partnering with Nickelodeon to produce a branded Slime product for the consumer marketplace. We quickly saw the make-your-own slime craze gain momentum and who better to partner with than the iconic home of Slime, Nickelodeon. Of course, Nickelodeon Slime is also a perfect complement to our current popular arts and crafts segment. Like all of our great products, our Slime kits will allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning," said Cra-Z-Art Chairman, Lawrence Rosen.

Nickelodeon Slime will be proudly manufactured in the USA and is expected to be available at major retailers in March, prior to the Easter holiday.

 

Cra-Z-Art wins coveted Wal-Mart Supplier of the Year award (stationery)
The honor was announced at the retailer’s Supplier Growth Summit in February. The award recognizes Cra-Z-Art’s strong sales, commitment to growth and innovative, expansive product line at Wal-Mart.

 

Five Cra-Z-Art® Products Earn Toy Insider Holiday Toy Awards
Five of our key new items, Sqand, Opening Fairy Doors, Real Spa Salon, Sew Crazy and Trolls Messenger Bag, were recently selected as a “Toy Insider Top Holiday Toy” for 2016. Toy Insider is one of the most influential toy reviewers in the industry. These five items are also featured in the editorial of the “Toy Insider Gift Guide” which is an insert in the November issue of Family Circle magazine. In addition, Sqand also received a “best activity toy” award from top industry reviewer and influencer, TTPM.

Clearly, we’re excited that these three items were chosen as winners! They represent what we’re best known for - creative and trendy toy products that inspire kids’ imaginations!

 

CRA-Z-ART ANNOUNCES THE ACQUISITION OF LAFAYETTE PUZZLE FACTORY
Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has announced today the strategic acquisition of Lafayette Puzzle Factory, based in Lafayette, Indiana. The deal will give Cra-Z-Art exposure in a rapidly growing toy segment. Puzzles were one of the fastest growing categories last year, increasing by 10.8% per NPD.

Lafayette is a leading manufacturer of puzzles in the United States with offices in Indiana and Hong Kong. They specialize in the artful design and marketing of various size puzzles, from 2,000 piece to 6 piece. The company was established in 2008 and has seen double digit sales increases over the last few years.

"Cra-Z-Art is very excited to be acquiring Lafayette Puzzle Factory. They make a truly quality product and it’s a perfect fit for our company, along side our arts and crafts, activities and adult coloring lines. It brings us back to our heritage when we successfully competed in this segment. Puzzles are also an increasingly vibrant and growing area and we hope to continue to build on that”, said Cra-Z-Art Chairman, Lawrence Rosen.

“We are delighted to be joining the Cra-Z-Art family and look forward to seeing our extensive line of great puzzle products grow with the help of their design and marketing expertise, said J.P. Clauson, President of Lafayette Puzzle Factory.

Lafayette puzzles are sold globally in retailers such as Target, Wal-Mart and Hobby Lobby.

CRA-Z-ART LAUNCHES SQAND
Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has launched Sqand in the U.S. and global markets. The item is out just in time for summer fun and has already seen strong sales.

Sqand allows kids to create, sculpt and display underwater scenes in a toy aquarium with specially formulated sand. Out of water, kids watch in amazement as the sand becomes magically dry. There are two different playsets as well as a refill kit, each sold separately.

"Cra-Z-Art is very excited to be launching Sqand. It’s a wonderful item with a magical underwater setting. Like all of our great products, Sqand allows kids to be creative and have a lot of fun in a world of imaginative play”, said Cra-Z-Art Chairman, Lawrence Rosen.


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