LaRose, LLC d/b/a Cra-Z-Art, Acquires Arts, Crafts, Stationery Business from Mattel Cra-Z-Art Opens International Sales Office In Europe
1/28/2021 - RANDOLPH, NJ, January 28, 2021 – LaRose Industries, LLC, d/b/a Cra-Z-Art, a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles, and school supplies, happily announced today the acquisition of the Arts, Crafts, Stationery (AST) business from Mattel. This includes the popular RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premium USA Gold and USA Titanium pencils, and Scribble Stuff that will anchor the new writing instrument division. Other items include iconic brands such as Fun Dough and Fuzzy Posters. The agreement also includes the Rose Moon factory in Lewisburg, Tennessee, America’s largest pencil factory. The production facility will help LaRose’s goal of significantly increasing production of goods made in the U.S.A.
RANDOLPH, N.J., Nov. 10, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, arts and crafts kits, puzzles and school supplies, announced today that they have opened their first international sales office in Manchester, England. The office is headed by longtime toy industry sales executive, Oliver Williams, who was hired in July. The announcement comes as the company is seeing steady international growth and the new office will help support and nurture new and existing business relationships.
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