Third generation continues to lead the family-owned company that proudly manufactures products made in USA
RANDOLPH, N.J., Dec. 12, 2023 /PRNewswire/ – Cra-Z-Art, a prime manufacturer in the U.S.A and leader in trendy toy, activity, art and school supply products, is proud to celebrate the 100th year of its RoseArt brand. RoseArt was founded in 1923 by Isador Rosen and eventually led by Lawrence and Jeffrey Rosen, the third generation of the family.
The company developed from a small supplier of toys and puzzles to one of America’s largest toy manufacturers. One of the company’s earliest successful products was the “Big Apple” game developed in 1925, propelling the company to new heights. “Popeye Pipe Toss” soon followed, developed in 1931, and became one of the company’s most famous products during this era, selling over one million units. After a near disastrous fire in 1985 that almost destroyed the company, the Rosens rebuilt the company, like a phoenix rising from the ashes, into an empire. An important and celebratory milestone occurred in 2021 when Cra-Z-Art and Chairman Lawrence Rosen purchased RoseArt back from Mattel, reuniting the classic brand with the Rosen family who originally founded the company.