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Larose LLC, d/b/a Cra-Z-Art, Acquires Arts, Crafts, Stationery Business from Mattel

RANDOLPH, N.J., Jan. 28, 2021 - LaRose Industries, LLC, d/b/a Cra-Z-Art, a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles, and school supplies, happily announced today the acquisition of the Arts, Crafts, Stationery (AST) business from Mattel. This includes the popular RoseArt and Rose Moon brands and the rights to produce and sell all associated products including premium USA Gold and USA Titanium pencils, and Scribble Stuff that will anchor the new writing instrument division. Other items include iconic brands such as Fun Dough and Fuzzy Posters. The agreement also includes the Rose Moon factory in Lewisburg, Tennessee, America’s largest pencil factory. The production facility will help LaRose’s goal of significantly increasing production of goods made in the U.S.A.

The purchase is an important and celebratory milestone for LaRose and Lawrence Rosen as it reunites the RoseArt brands with the Rosen family. RoseArt was founded in 1923 by Isidor Rosen and eventually led by Lawrence Rosen, the third generation of the family. The company was sold to Mega Bloks in 2005. Mega Bloks was subsequently purchased by Mattel.

After successfully leading the sale of his family’s toy company, Lawrence Rosen found that he couldn’t stay away from the industry he loved, so he started Cra-Z-Art - the family has been in the toy industry for over 97 years. Cra- Z-Art has grown quickly in sales, becoming a leader in classic toy and school supply products. The company produces and globally markets such popular toy items as Arts and Craft kits, Kodak Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer and Sparkle Girls Activity Kits, Disney arts and crafts, and Nickelodeon compounds. The company recently opened an international sales office in England to support increased international growth.

"I couldn’t be more excited to have the legendary RoseArt name back in the family. I spent over 30 years imagining and building this brand alongside my father Sydney and brother Jeffrey, and I am so happy to call it my own once again. My grandfather started RoseArt and since then, the company has created tens of thousands of nostalgic toys, games, and crafts that resonate with kids and families throughout the world. These items stand for quality, and like all of our great products, the RoseArt brand will allow kids to be creative and explore a fun world of imaginative play. Of course, RoseArt is also a perfect complement to our current popular arts and crafts segment,” said Mr. Rosen.

RoseArt and associated items will be available at major retailers and specialty stores.

CraZart

Cra-Z-Art Opens International Sales Office In Europe

RANDOLPH, N.J., Nov. 10, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, arts and crafts kits, puzzles and school supplies, announced today that they have opened their first international sales office in Manchester, England. The office is headed by longtime toy industry sales executive, Oliver Williams, who was hired in July. The announcement comes as the company is seeing steady international growth and the new office will help support and nurture new and existing business relationships.

Located in Manchester's city center, Cra-Z-Art's office will facilitate all internationally-focused sales, marketing, and administrative activities. The showroom will exhibit over 200 specially selected products, a mixture of trending titles, evergreen favorites, licensed and unlicensed products, STEM learning activities, all featuring creative, imaginative play at their heart.

Cra-Z-Art, headquartered in the United States, produces and globally markets such popular toy items as Arts and Craft kits, Kodak Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer 'n Sparkle Girls Activity Kits, and Nickelodeon compounds. The items are available at major retailers as well as specialty stores. The company also sells items on its website, www.cra-z-art.com.

Cra-Z-Art was founded in 2008 by Lawrence Rosen, a third-generation toy entrepreneur and veteran of the toy industry. He is well known as a passionate and creative product and packaging idea man. After successfully leading the sale of his family's former toy company, Larry found that he couldn't stay away from the industry he loved, so he started Cra-Z-Art - the family has been in the toy industry for over 97 years. The company has grown quickly in sales, becoming a leader in trendy toy and school supply products. Overall, Mr. Rosen has sold billions of dollars in toy merchandise during his illustrious career. Internationally, Cra-Z-Art has already forged a number of strong distribution partnerships, with this move representing further investment. Cra-Z-Art will be offering international customers China consolidation of all brands under one roof. The items will be available at market leading prices without minimum order quantity restrictions.

"We're excited to be opening our new international sales office and showroom in Manchester (UK), local to many of our key strategic partners. The European office will support the growth of the many brands in Cra-Z-Art's portfolio. We're committed to strongly supporting retail and distribution partners. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market. Oliver's enthusiasm, vast toy experience, knowledge of international markets, and insights as a former brand owner and principal makes him a great fit for our team. We're very pleased to have him on-board and confident that together we'll take Cra-Z-Art to new strengths internationally," said Rosen.

"We're signing more international licensing agreements and supplying more diverse, innovative products than ever before, supporting our international partners with a dedicated international sales and marketing team will grow our business and develop new opportunities. As one of the world's leading brands in Arts and Crafts, Compounds, Stationery, Puzzles, licensed and non-licensed goods, we feel we have a lot to offer. The establishment of a permanent base in Europe is a sign of the commitment we are making to nurture the growth of our international market," added Nellie Mahabir, CEO of Cra-Z-Art.

When commenting on his appointment as V.P. of International Sales, Oliver Williams gave his reaction, "As opportunities go, this is as good as it gets! I've watched Cra-Z-Art launch one hit product after another. The speed to market, the quality of product, and the scope of Cra-Z-Art's offerings have always been impressive. Having joined, I see how energy and passion are present right across the company from Larry and Nellie and all the way through the various teams, and departments that together combine to form Cra-Z-Art. I'm both humbled and thrilled to have the chance to work with such a capable team, and I can't wait to contribute to the success of Cra-Z-Art and its partners alike."

GEMEX

Gemex Named to TTPM’s “Holiday Toy Most Wanted List” – September 17, 2020

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today that they will produce toys and school supplies at a new manufacturing facility in Jacksonville, Florida. The company plans to significantly increase production of goods made in the U.S.A.

Cra-Z-Art, headquartered in Randolph, NJ, produces and markets such popular toy items as  Nickelodeon Slime, Disney arts and crafts, Kodak jigsaw puzzles, Cra-Z-Art art supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Snoopy Sno-Cone Machine, and a complete line of  Shimmer 'n Sparkle craft kits. The items are available at major retailers such as Walmart, Target, and specialty stores. The company also sells items on its own website, www.cra-z-art.com.

"Cra-Z-Art is very excited to open up this great, new production operation. In response to our recent growth, the facility will allow us to more effectively and efficiently get our products to market for consumers to enjoy! We plan to increase our production of quality goods that are made right here in the U.S.A., which will ultimately contribute to the economy of the Jacksonville region and beyond," said Cra-Z-Art Chairman, Lawrence Rosen.


Rosen, a third generation toy entrepreneur and veteran of the toy industry, is well known as a passionate and creative product and packaging creator. After successfully leading the sale of his family's former toy company, Larry found that he couldn't stay away from the industry he loved, so he started Cra-Z-Art in 2008 - the family has been in the toy industry for over 97 years.  The company has grown quickly in sales, becoming a leader in trendy toy and school supply products. He is also dedicated to helping grow American manufacturing. Overall, Larry has sold billions of dollars in toy merchandise during his illustrious career. 

Cra-Z-Art Announces Expanded Nickelodeon Licensing Deal

Cra-Z-Art Announces Expanded Nickelodeon Licensing Deal

Company to produce popular Nickelodeon Slime and modeling compounds globally.

RANDOLPH, N.J., Aug. 4, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, art, and school supply products, announced today a strategic expansion of their current licensing agreement with Nickelodeon to market and distribute pre-made Slime, DIY Slime kits and modeling compounds globally. Previously, the company only sold those items in the U.S. The merchandise, which will be branded Nickelodeon, will include items that allow kids to make their own version of the network's iconic and beloved green goo. The Slime and modeling compounds will also come in pre-made forms that come in a variety of sizes, scents, colors, and textures, including glitter, neon, and glow in the dark.

Slime has continued to be a craze with kids and has spread virally via social media. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market. The company has been producing Nickelodeon Slime in the U.S. for three years.

Read More >

Flying Pigs

Cra-Z-Art To Increase Manufacturing Of Toys And School Supplies In The USA

Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today that they will produce toys and school supplies at a new manufacturing facility in Jacksonville, Florida. The company plans to significantly increase production of goods made in the U.S.A.

Cra-Z-Art, headquartered in Randolph, NJ, produces and markets such popular toy items as  Nickelodeon Slime, Disney arts and crafts, Kodak jigsaw puzzles, Cra-Z-Art art supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Snoopy Sno-Cone Machine, and a complete line of  Shimmer 'n Sparkle craft kits. The items are available at major retailers such as Walmart, Target, and specialty stores. The company also sells items on its own website, www.cra-z-art.com.

"Cra-Z-Art is very excited to open up this great, new production operation. In response to our recent growth, the facility will allow us to more effectively and efficiently get our products to market for consumers to enjoy! We plan to increase our production of quality goods that are made right here in the U.S.A., which will ultimately contribute to the economy of the Jacksonville region and beyond," said Cra-Z-Art Chairman, Lawrence Rosen.

Rosen, a third generation toy entrepreneur and veteran of the toy industry, is well known as a passionate and creative product and packaging creator. After successfully leading the sale of his family's former toy company, Larry found that he couldn't stay away from the industry he loved, so he started Cra-Z-Art in 2008 - the family has been in the toy industry for over 97 years.  The company has grown quickly in sales, becoming a leader in trendy toy and school supply products. He is also dedicated to helping grow American manufacturing. Overall, Larry has sold billions of dollars in toy merchandise during his illustrious career. 

Flying Pigs

Cra-Z-Art’s Popular Cotton Candy Maker Wins Prestigious NPD Toy Industry Award

2/2020 - Cra-Z-Art’s popular Cotton Candy Maker won a prestigious NPD Toy Industry Award – it was announced at an industry awards presentation in February during New York Toy Fair.  NPD  is a leading global information company.    The awards celebrated companies that have set the standard for innovation and creativity.  The awards were given to the manufacturers of the top-selling toys of 2019 in various categories.  Cotton Candy Machine won in the Electric Food Activity category.

 

 

Flying Pigs

Pennsylvania Couple Are The First Verified Individuals To Complete The World's Largest Puzzle For Sale From Cra-Z-Art

1/29/2020 - RANDOLPH, N.J., Jan. 29, 2020 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today, on "National Puzzle Day", the first verified individuals to complete the World's Largest Puzzle, commercially for sale. The item became available for purchase last year.

Jim and Helen Kernen of North Wales, Pennsylvania were the first to complete the puzzle in the United States.

The Kodak branded puzzle celebrates the heritage of Kodak's beautiful, rich and sharp photographs that are associated with the iconic company. It features wonderful, colorful images of twenty-seven Wonders of the World including the Statue of Liberty, Taj Mahal, The Great Pyramids and others. The pictures were taken by professional photographers and then printed using high-performance printing presses. Each of the twenty-seven images is a puzzle within a puzzle and are packaged separately for easy assembly. They all interlock to create a mammoth puzzle that is 28' 5" long and over 6 feet tall with over 51,000 pieces.

"Cra-Z-Art is very excited to recognize Jim and Helen for accomplishing this impressive feat and to know that they've put together a one of a kind, record-breaking size puzzle of beautiful imagery from around the globe. Though it can be challenging to complete, puzzling is a great, fun activity that can be done individually or with the whole family. If 51,300 sounds too intimidating, we have many other wonderful Kodak piece counts from 100 to 1500," said Cra-Z-Art Chairman, Lawrence Rosen.

The puzzle is available to purchase at Walmart.com, Amazon.com and Hammacher Schlemmer, on their website, Hammacher.com.  

Toy Insider’s 2019 Holiday Gift GuideThree of our items have been chosen for the influential Toy Insider’s 2019 Holiday Gift Guide

Including Nickelodeon Slime, The Flying Pigs and Shimmer ‘N Sparkle Real 5 in 1 Friendship Bracelet Maker.

Shimmer N Sparkle

Shimmer ‘n Sparkle Real 5 in 1 Bracelet Studio named one of TTPM’s Top 40 Holiday Toys

You and your friends can show off your style when you make your own friendship bracelets with the Shimmer n Sparkle 5 in 1 Friendship Bracelet Studio. It includes instructions for making five different styles of friendship bracelets using the multi-loom studio tool. 

There are specific instructions for how to set up the loom, depending on which friendship bracelet you're making: classic, macrame, braid, and wave style all use the same set-up, while the spiral weave style will need a different configuration. But no matter which set-up you're doing, the bottom of the loom has a suction cup so that it sticks to your table and stays put while you're working.

The basics of getting started are also kind of the same. There are foam notches around the petals of the loom that hold the bracelets and strings in place. You'll have a knot at the top and each of your strings separated and slotted into their own notches. The instruction guide shows you how to tie different knots that will be helpful in starting and ending your bracelets. 

Read More >>

Flying Pigs

Cra-Z-Art Announces Launch Of "Flying Pigs" Preschool Game

Company's first foray into the games category with a fun, new and, exciting entry!

RANDOLPH, N.J., Aug. 13, 2019 /PRNewswire/ -- Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and school supply products, announced today the launch of its new preschool game, "Flying Pigs." The item is the company's first foray into the dynamic and popular games segment. The game is geared toward children ages 4 and up, though the entire family will also enjoy participating in the fun and excitement.

With Flying Pigs, you catch 'em if you can! The toy pigs fly within an enclosed dome using a safe, motorized fan. Participants insert the included wands through four openings to catch the fast "flying" pigs. The person with the most pigs/points wins! But don't get the white pig, or you'll have to put all your piggies back in the dome. It's quick action, flying fun for the entire family – and it confirms that pigs really do fly! Watch it here on our YouTube channel.

"Cra-Z-Art is very excited to be introducing Flying Pigs, an exciting, new entry into the popular games category. As the name suggests, it's a fun, silly, and innovative way for kids to compete against their friends and family as they practice counting, STEM skills, and more. Kids won't want to stop playing! Like all our great products, the game will allow kids to explore a fun world of interactive play while also encouraging cognitive and tactile learning," said Cra-Z-Art Chairman, Lawrence Rosen.

The games/puzzles segment of the toy category has been revitalized over the last few years, experiencing high overall growth, per NPD research.

Cra-Z-Art Items Get Press During Toy Fair!
Our innovative Kodak Lights light-up puzzle was featured on NBC's highly rated "The Today Show" and our popular Nickelodeon Slime appeared on CBS News. Nickelodeon Slime was also chosen as a "Hot Trend" by the Toy Association!

Toy donations will go to organizations that directly help kids.
Cra-Z-Art, a prime manufacturer and leader in trendy toy, activity, art and school supply products, has teamed up with a number of prominent charitable organizations, including Toys for Tots, The Toy Foundation and Filling in the Blanks (FIB), to donate toys to children in need during the holiday season.

Cra-Z-Art will donate approximately $10,000 worth of merchandise this season including Shimmer 'n Sparkle craft and activity sets, art kits, Magtastix magnetic construction kits, and their popular Nickelodeon branded slime kits. All of these items allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning. The items will go to children in the New York City, Philadelphia and Boston areas.

Toys for Tots is a program run by the United States Marine Corps Forces Reserve, which collects and distributes toys to children whose families cannot afford to purchase such items for the holidays. The Toy Foundation provides joy and comfort to children in need through the experience of toys and play. Filling in the Blanks fights childhood hunger by providing children in need with meals on the weekend.

"Cra-Z-Art is very proud to have partnered with great organizations like Toys for Tots, The Toy Foundation and Filling in the Blanks to help kids in need and make this holiday season a little brighter. We're extremely happy to be in a position to help out," said Cra-Z-Art Chairman, Lawrence Rosen. "Hopefully, our donation of toys and art supplies will spread good cheer among these children who are less fortunate."

The donations are scheduled to be delivered over the next couple of weeks.

 

Donations will go to children in New York who have been separated from their parents.
Cra-Z-Art, a prime manufacturer and leader in trendy toy, activity, art and school supply products, has teamed up with the Carlos Beltran foundation to aid children in New York who have been separated from their parents due to the former U.S. Immigration policy, which has since been amended.

Cra-Z-Art will donate approximately $10,000 worth of their premium markers, colored pencils, crayons and coloring books, as well as their popular Nickelodeon branded slime kits. The items will go to 350 children in the New York City area.

The Carlos Beltran Foundation, started by the former Major League baseball star who played for the Yankees and the Mets, is a non-profit organization that assists community organizations that support his mission of providing a dynamic learning experience for kids and empowering youth to achieve their dreams through sports and education.

"Cra-Z-Art is very proud to have partnered with the Carlos Beltran Foundation to help these kids in need. It's a great organization, and we're extremely happy to be in a position to help out. Hopefully, our donation of toys and art supplies will help spread good cheer among these kids who are in a very unfortunate situation," said Cra-Z-Art Chairman, Lawrence Rosen.

The donations are scheduled to be delivered this week.

 

Exciting News!
We’re extremely proud that our very own Cra-Z-Art Nickelodeon Slime Kits won the prestigious LIMA award, in the toy category, at the 2018 International Licensing Industry Merchandisers’ Association annual awards ceremony held in Las Vegas! The winners exemplify the very best licensed products in the global industry as well as being leaders in their respective categories across the licensing landscape.

Cra-Z-Art Nickelodeon Slime Studio was also named one of the hottest toys for Spring 2018 by TTPM, one of the leading toy industry experts. Check out our Nickelodeon slime kit products on our website and at major retailers including Wal-Mart and Target.

 

Company announces plans to manufacture world's largest puzzle for sale
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and school supply products, announced today plans to develop the World’s Largest Puzzle to be available for sale, commercially. The company will develop the puzzle with one of their brand licensing partners, Eastman Kodak Company. The puzzle will be approximately five feet by thirty feet and will include fifty thousand pieces, featuring wonderful photographs from around the world.

"Cra-Z-Art is thrilled to be partnering with Kodak to produce The World’s Largest Puzzle. It will have the same rich, sharp imagery that is representative of the iconic brand but in a fun, challenging, supersize format. Consumers will be excited, knowing that they have a one of a kind, record breaking puzzle to put together or just keep as a collector’s item ,” said Cra-Z-Art Chairman, Lawrence Rosen.

Last year, Cra-Z-Art began a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles feature beautiful photo imagery and are currently available in various size piece counts from 100 to 2000. In 2016, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States. The company saw double digit sales increases in puzzle sales over the last few years. The deal also provided Cra-Z-Art exposure in a continually growing toy segment. The puzzles and games category increased by 3 percent last year per the NPD market research group.

Cra-Z-Art’s Kodak puzzles are proudly manufactured in the USA and “The World’s Largest Puzzle” is expected to be available at major retailers later this year. The company plans to have the Guinness World Records officially designate the puzzle as a record breaker.

Exciting News!
Cra-Z-Art’s popular SoundMoovz and Nickelodeon Slime products were chosen as finalists for the coveted Toy of the Year (TOTY) award. The TOTY awards recognize the top toys of the holiday season. Though there are many toy award programs, the TOTY finalists have been nominated from within the industry and have been selected by industry influencers, academia, media and more. The TOTY Awards are frequently referred to as the “Oscars” of the industry. Finalists were chosen from over 600 submissions.

SoundMoovz is included in the “Tech Toy” category while Nickelodeon Slime is a finalist in the “Creative” category – consumers could vote for these great items by going to www.toyawards.org.

The winning toys will be announced in February 2018.

 

Company announces agreement to produce puzzles with iconic, sharp imagery of photo brand
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and school supply products, announced today a strategic brand licensing agreement with Eastman Kodak Company to produce and distribute puzzles in the U.S. The puzzles will feature beautiful photo imagery and be available in various size piece counts from 100 to 2000.

"Cra-Z-Art is very excited to be partnering with Kodak to produce high quality puzzles with rich, sharp imagery, representative of the iconic brand. Kodak is a name that resonates with the core purchaser of puzzles and with our acquisition of Lafayette Puzzle Factory last year, we are well equipped to make this line a huge success,” said Cra-Z-Art Chairman, Lawrence Rosen.

Last year, Cra-Z-Art entered the puzzle category with the strategic acquisition of Lafayette Puzzle Factory, a leading manufacturer of artfully designed puzzles in the United States with offices in Indiana and Hong Kong. Established in 2008, they saw double-digit sales increases over the last few years. The deal provided Cra-Z-Art exposure in a rapidly growing toy segment. In fact, puzzles and games were one of the fastest growing categories last year, increasing by 18 percent per the NPD market research group.

“This partnership with Cra-Z-Art exemplifies Kodak’s strategy to develop products that bring out the creative person in everybody,” said Joel Satin, Director of Brand Licensing, Kodak. “It’s also a wonderful celebration of our rich history in imaging.”

Cra-Z-Art’s Kodak puzzles will be proudly manufactured in the USA and are expected to be available at major retailers this fall.

Cra-Z-Art® Announces Licensing Deal For Nickelodeon Slime
Cra-Z-Art®, a prime manufacturer and leader in trendy toy, art and stationery products, announced today a strategic licensing agreement with Nickelodeon to market and distribute Slime kits in the U.S. The Slime kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network's iconic and beloved green goo. Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark.

Do-it-yourself slime has become a recent craze with kids and has spread virally via social media. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market. Cra-Z-Art already produces components of Slime, including white and clear glue, in the US.

"Cra-Z-Art is very excited to be partnering with Nickelodeon to produce a branded Slime product for the consumer marketplace. We quickly saw the make-your-own slime craze gain momentum and who better to partner with than the iconic home of Slime, Nickelodeon. Of course, Nickelodeon Slime is also a perfect complement to our current popular arts and crafts segment. Like all of our great products, our Slime kits will allow kids to be creative and explore a fun world of imaginative play while also encouraging STEM learning," said Cra-Z-Art Chairman, Lawrence Rosen.

Nickelodeon Slime will be proudly manufactured in the USA and is expected to be available at major retailers in March, prior to the Easter holiday.

 

Cra-Z-Art wins coveted Wal-Mart Supplier of the Year award (stationery)
The honor was announced at the retailer’s Supplier Growth Summit in February. The award recognizes Cra-Z-Art’s strong sales, commitment to growth and innovative, expansive product line at Wal-Mart.

 

Five Cra-Z-Art® Products Earn Toy Insider Holiday Toy Awards
Five of our key new items, Sqand, Opening Fairy Doors, Real Spa Salon, Sew Crazy and Trolls Messenger Bag, were recently selected as a “Toy Insider Top Holiday Toy” for 2016. Toy Insider is one of the most influential toy reviewers in the industry. These five items are also featured in the editorial of the “Toy Insider Gift Guide” which is an insert in the November issue of Family Circle magazine. In addition, Sqand also received a “best activity toy” award from top industry reviewer and influencer, TTPM.

Clearly, we’re excited that these three items were chosen as winners! They represent what we’re best known for - creative and trendy toy products that inspire kids’ imaginations!

 

CRA-Z-ART ANNOUNCES THE ACQUISITION OF LAFAYETTE PUZZLE FACTORY
Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has announced today the strategic acquisition of Lafayette Puzzle Factory, based in Lafayette, Indiana. The deal will give Cra-Z-Art exposure in a rapidly growing toy segment. Puzzles were one of the fastest growing categories last year, increasing by 10.8% per NPD.

Lafayette is a leading manufacturer of puzzles in the United States with offices in Indiana and Hong Kong. They specialize in the artful design and marketing of various size puzzles, from 2,000 piece to 6 piece. The company was established in 2008 and has seen double digit sales increases over the last few years.

"Cra-Z-Art is very excited to be acquiring Lafayette Puzzle Factory. They make a truly quality product and it’s a perfect fit for our company, along side our arts and crafts, activities and adult coloring lines. It brings us back to our heritage when we successfully competed in this segment. Puzzles are also an increasingly vibrant and growing area and we hope to continue to build on that”, said Cra-Z-Art Chairman, Lawrence Rosen.

“We are delighted to be joining the Cra-Z-Art family and look forward to seeing our extensive line of great puzzle products grow with the help of their design and marketing expertise, said J.P. Clauson, President of Lafayette Puzzle Factory.

Lafayette puzzles are sold globally in retailers such as Target, Wal-Mart and Hobby Lobby.

CRA-Z-ART LAUNCHES SQAND
Cra-Z-Art, a prime manufacturer and leader in trendy toy, art and stationery products, has launched Sqand in the U.S. and global markets. The item is out just in time for summer fun and has already seen strong sales.

Sqand allows kids to create, sculpt and display underwater scenes in a toy aquarium with specially formulated sand. Out of water, kids watch in amazement as the sand becomes magically dry. There are two different playsets as well as a refill kit, each sold separately.

"Cra-Z-Art is very excited to be launching Sqand. It’s a wonderful item with a magical underwater setting. Like all of our great products, Sqand allows kids to be creative and have a lot of fun in a world of imaginative play”, said Cra-Z-Art Chairman, Lawrence Rosen.


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