Our Story

Cra-Z-Art, based in Randolph, New Jersey, is a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles and school supplies. The Cra-Z-Art management team has over 150 years of experience in creating, manufacturing and marketing these quality items.

After successfully leading the sale of his family’s toy company, RoseArt, Lawrence Rosen found that he couldn’t stay away from the industry he loved, so he started Cra-Z-Art in 2008 – the family has been in the toy industry for over a 100 years. Cra-Z-Art has grown quickly in sales, becoming a leader in classic toy and school supply products. The company produces and globally markets such popular toy items as Arts and Craft kits, Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer and Sparkle Girls Activity Kits, Disney arts and crafts, Magna Doodle and Snoopy Sno Cone. The company has also opened an international sales office in England to support increased international growth.
The key reason for the company’s success and longevity is being on the pulse of what kids crave. Cra-Z-Art is known for discovering hot trends and quickly bringing quality products to market for children and adults to enjoy.

Early in 2021, LaRose Industries, LLC, the parent company of Cra-Z-Art, announced it purchased RoseArt back from the Mattel toy company. The purchase was an important and celebratory milestone for LaRose and Lawrence Rosen as it reunited the RoseArt brands with the Rosen family. In 2023, RoseArt proudly celebrated its 100th anniversary. RoseArt brands include popular Scribble Stuff pens, Premium Art Supplies, Kodak jigsaw puzzles and USA Gold Pencils.

Cra-Z-Art owns the Rose Moon factory in Lewisburg, Tennessee, America’s largest pencil factory, as well as manufacturing and distribution facilities in Jacksonville, Florida. The production facilities contribute to Cra-Z-Art’s goal of significantly increasing production of goods made in the U.S.A. The company has over 1 million square feet of manufacturing space domestically, the largest U.S. footprint in the industry. The conception, design and manufacture of high-quality, innovative products is an essential part of Cra-Z-Art’s family heritage. The company also sees tremendous growth that will keep them a key player in the industry for years to come as they extend product lines and explore new channels for distribution.

Look for the full line of Cra-Z-Art products at retailers near you! Everyone at Cra-Z-Art wants you to be… ALWAYS CREATIVE!