Our Story

Cra-Z-Art, based in Randolph, New Jersey, is a prime manufacturer and global leader in classic toy, arts and crafts kits, puzzles and school supplies. The Cra-Z-Art management team has over 150 years of experience in creating, manufacturing and marketing these quality items.

After successfully leading the sale of his family’s toy company, RoseArt, Lawrence Rosen found that he couldn’t stay away from the industry he loved, so he started Cra-Z-Art in 2008 – the family has been in the toy industry for over 97 years. Cra-Z-Art has grown quickly in sales, becoming a leader in classic toy and school supply products. The company produces and globally markets such popular toy items as Arts and Craft kits, Kodak Jigsaw Puzzles, Art Supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Shimmer and Sparkle Girls Activity Kits, Disney arts and crafts, Magna Doodle and Snoopy Sno Cone. The company recently opened an international sales office in England to support increased international growth.

Early in 2021, LaRose Industries, LLC, the parent company of Cra-Z-Art, announced it purchased RoseArt back from the Mattel toy company.  RoseArt and associated items will be available at major retailers and specialty stores.  The purchase is an important and celebratory milestone for LaRose and Lawrence Rosen as it reunites the RoseArt brands with the Rosen family.

The conception, design and manufacture of high-quality, innovative products is an essential part of Cra-Z-Art’s family heritage. Look for the full line of Cra-Z-Art products at retailers near you! Everyone at Cra-Z-Art wants you to be…ALWAYS CREATIVE!