Our story
A Legacy of Creativity. A Future Built for Kids.
For over a century, one thing has remained constant:
A belief that creativity should be accessible to every child.
Cra-Z-Art is part of a family legacy that began in 1923, when the Rosen family started creating toys, puzzles, and art supplies designed to spark imagination. What began as a small operation grew into one of America's most recognized names in creative play — RoseArt.
In 2008, that same passion was reignited with the launch of Cra-Z-Art—built on generations of experience but designed for a new generation of kids.
Built on What Kids Love
From classic crayons and puzzles to Cra-Z-Loom, Softee Dough, and Shimmer 'n Sparkle, our mission has always been simple: Stay on the pulse of what kids love and bring it to life.
We don't just follow trends; we create them. From the early days of art kits to today's creative experiences, our products are designed to inspire imagination, hands-on play, and endless creativity.
A Family Story — Over 100 Years in the Making
In 2021, we reached a milestone that meant everything to us: We brought RoseArt back home.
After years apart, the Rosen family reunited the brand they built…bringing together past, present, and future under one vision. Today, that legacy continues stronger than ever, by combining heritage brands with bold innovation.
Made for Today, Built in the U.S.A
We're proud to invest in American manufacturing.
With over 1 million square feet of U.S. production space, including our own major facilities in Jacksonville, Florida, and our pencil factory in Tennessee, we are expanding how and where our products are made.
Why does that matter?
Because it allows us to:
- Move faster
- Maintain quality
- Support American jobs
- Get products into kids' hands quicker
At our core, we're not just a toy company—we're a company built on creativity, family, and innovation, with a deep belief that every child deserves the chance to create.
And as we continue to grow, one thing will never change: We will always be… ALWAYS CREATIVE.
Create. Share. Inspire.
Join our creative community on Instagram! Tag @CraZArt for a chance to be featured and see how creators around the world bring their ideas to life.
